Case Studies
4 New Hires Demolish the Veterans
Not too long ago a client company commissioned us to train 4 new salespeople. They would be the first in the company to experience New Paradigm Sales Training. In this case we put together a four day intensive training course designed to propel them past their peers and competitors and eliminate the painful learning curve most new hires endure for the first 6-8 months of their career.
Of the four students (Christine, Ryan, April, Greg) only Greg had previous sales experience.
After one week of training they were sent out to sell. The results were immediate and dramatic. Although they were handicapped by missing the first three days of the month to complete training, by the 15th of that month three of these four new salespeople were in the top 20 in the company (Sales force of 150+.) To everyone’s astonishment Christine had passed every single person in the company and had a 10% Lead on the next closest sales rep!
A few days later I met up with the four new hires to review how things were going and to make sure they were sticking to the program. When I spoke with Christine she was beaming. She explained how she had vowed to do things exactly as she learned in training. She even held up the support materials, “This is my Bible,” she said. “It’s amazing! I just say what you told me to and my clients practically fall all over themselves to buy from me! I can barely keep up with all the business!”
Christine finished the month 30% ahead of the next closest person! That included all the veterans with their established client base and superior knowledge and experience. It was the first time in company history that a new salesperson (1st month) finished NUMBER ONE in the company. She became a fixture in the top 10 and was quickly moved into the management program where she helped teach others what she had learned.
The remaining three finished in the top ten as well, with all but one completing the month in the top five.
In an industry where it typically takes 6 months to a year for new salespeople to get competent selling their product, these guys blew away the veterans in their VERY FIRST MONTH!
Needless to say New Paradigm Sales Training was implemented throughout the company and the results have been tremendous ever since.
